A VLCC Way of Life member can extend her/his membership benefits to 3 more members of the family, i.e., on one membership up to 4 members of a family can avail the services and reap the benefits.

Whenever any member avails the VLCC services, a bill is generated; reward points then automatically get credited to the primary member's account.

 

To understand upgradation of a membership, let's first see the eligibility chart for each level. The customer needs to fulfill either of the 2 criteria's listed below:

As evident from the table above, a member is upgraded to the next level when she/he either:

• Exceeds the minimum spending criterion of a particular level, or
• Exceeds the minimum visits criteria on of that level

Let's understand with an example:

In case of exceeding minimum spending criteria:
A customer spends Rs. 5000/- on a single visit and automatically becomes eligible for Bronze membership.

If over the next couple of visits, the total spends to date go up to Rs. 15,000/-, the Bronze member is upgraded to the next level, which is Silver.

In case of exceeding minimum visits criteria:
A customer spends Rs. 5000/- on a single visit and automatically becomes eligible for Bronze membership.

In the next 4 visits she/he spends up to Rs. 1500/-, which makes the total spends of Rs. 6500/- only, even then the Bronze member is upgraded to Silver, as the total number of visits is now 5.

Note: A member can retain the Silver, Gold and Platinum memberships for a year from the date of up gradation, even without any further transaction, as long as they have achieved any one of the 2 criteria required for that level.

After one year, however, if the spends or the visits stagnate or decline, the membership would also be downgraded.

As seen in the 'Upgradation of membership', it is important for a VLCC Way of Life member at any level, to maintain a certain amount of annual spend or number of visits per year to VLCC. Inability to do so on the customer's part, will call for a down gradation of membership.

To understand this better, let's re-look at the eligibility table.

Now, let's take the example of a Platinum member. After upgrading to this level, the Platinum member can retain this membership for one year, even without any further billing.

However, after the completion of one year, if there is little or no change in the number of visits or the spending, the member will slip to the other levels according to her/his spending or visits.

That means, after one year if the Platinum member's annual spends are only Rs. 20,000, she/he will slip to the Silver membership. Likewise, if her/his number of visits per year is only between 6 and 15, she/he will automatically be moved to Gold.

How do members earn points?

You could enroll as a Bronze, Silver, Gold and Platinum member depending upon the spend or number of visits at VLCC, as detailed below. If you haven't already spent amounts that fetch you a higher level of membership, no need to worry. You could still clock the target spend over the next 12 months and then graduate to those levels, Automatically!.

*Slimming and Beauty Packages
**RBS Regular Beauty Services and VLPC Products
***Points earned on a bill will be credited to your account within 24 hours

For example, if a Bronze member spends Rs. 5000/- in a single visit for any of the Regular Beauty Services (RBS), she/he earns only 50 points, but if she/he spends the same amount on Slimming and/or Beauty Packages then the points earned are double, i.e., 100. Thus, besides the services available under the Slimming & Beauty Packages a Member avails twice the Reward Points than he/she would have otherwise accrued under RBS.

In the subsequent visits, if the Bronze member spends another Rs. 15,000/-, taking the total spend to Rs. 20,000/-, she/he will automatically upgraded to a Silver Membership and will earn 2 points per Rs. 100 spent but continue to earn only 1 Point for the Regular Beauty Services.

What is the validity of points earned?

Points earned in one calendar year are valid till 31st December of the next year.

For example, if a member earns 50 points in May 2009 and another 400 points in September 2009, which makes his total points as 450, she/he will have to redeem these points on or before 31st December, 2010 or the points will be forfeited.

On the other hand, if a member earns 500 points in January 2010, the points will be valid till 31st December 2011.

How can a customer redeem points?

Customers could redeem their points through following:

• At the VLCC centre
• Online

Now, let us understand the redemption processes in detail.

Levels Of Redemption at Various stages Of Point Accumulation:

On accumulating 300 points, the customer will get 2 redemption vouchers worth Rs. 500/- each. Which means the customer gets redemption vouchers of the value of Rs. 1000/- and she/he can redeem these vouchers for any of the services available at any of the local VLCC Centers.

This process is followed at every stage of points accumulation, i. e., for 550 Points, 1000 Points & 1500 Points.

Here's a quick look table for your understanding.

Customers can redeem only at these 4 levels

Special privileges for members

Take a look at the privileges that members can enjoy. Apart from the points that a member earns under the VLCC Way of Life program, there are a host of other exclusive privileges that a member at each level enjoys.

Please get in touch with Way of Life Member Service Center by using any of the following ways:

Timings: - 7 am to 8 pm all days


Alternatively you can email us at : - wayoflife@vlcc.co.in