The guiding vision of VLCC Group is “Transforming Lives”. By “Transforming Lives”, we imply transforming self, spreading happiness and transforming future. These three pillars have been the hallmarks of our Company since it was founded by Mrs. Vandana Luthra in 1989. They remain the foundation upon which we continue to build our success today.
By redefining wellness, VLCC revolutionized this industry and acquired the status of India’s largest health and beauty brand. Today VLCC is the single largest player in the organized sector with a pan-India presence of nearly 225 outlets across 75 cities, 1 in Kathmandu, 9 locations in UAE, 2 in Oman, 1 in Bahrain and 1 in Al Ain. The VLCC Group, a ‘Superbrand’, serves as an umbrella for all its other brands – VLCC Health Care Ltd., VLCC Personal Care Ltd. and VLCC Institute of Beauty, Health and Management. VLCC’s services provide holistic wellness, as a service, marrying scientific research and traditional therapies.
Having served over a million customers since its inception, VLCC, today, has achieved an iconic status across the world and is India’s largest and most preferred Slimming, Beauty & Health brand.
To ensure a better quality of life for everyone, by adopting and pursuing ethically and socially relevant business practices aimed at shaping up people’s confidence and making Fitness, Health and Beauty Care accessible to all sections of our society.
The greatest reward, which VLCC enjoys, is the trust and faith that millions have in its name. VLCC today is a brand synonymous with Health and Beauty.
It has the distinction of being the world’s first Health and Beauty corporate to get the ISO 9001:2000 certifications. It is also the first company, of its kind, in the world to get the SA: 8000 (Social Accountability) certification for implementing corporate social responsibility standards. The VLCC Group has also been awarded the ISO: 14001 certification for meeting global environment standard.
VLCC has over the years received a host of awards for excellence and women entrepreneurship. Some of them include:
- The ‘Superbrand’ status - one of the most recognizable brands in the country today.
- Images Retailer of the Year Award 2004, 2005 & 2006 (Health & Beauty category).
- ICICI Bank Retail Excellence Award 2005 (Health & Beauty).
- The Institute for Marketing Management (IMM) - Award for the Woman Entrepreneur of the Year 2004.
- Whirlpool/Gr8 Magazine - Award for the Woman Entrepreneur of the Year 2004.
- The FICCI Ladies Organisation, (FLO) honored the endeavors of Smt. Luthra for promoting a healthy way of life by felicitating her as a Successful Business Woman in the Health & Fitness Category, April 20, 2005.
- Amity Woman Achiever Award for promoting Health and Fitness Solutions, 2006.
- Outstanding Businesswoman award by PHD Chamber of Commerce & Industry, 2007.
- VLCC Alive was awarded the Most Admired Retailer Of The Year -Innovative Concept at Images Retail Awards 2007.
- Witnessing Mrs. Luthra’s steadfast dedication towards liberating women through education and empowerment, the Department Of Industrial Policy and Promotion, Ministry of Commerce & Industry Govt. of India, made her a member of the Task force on women entrepreneurs.
- Rajeev Gandhi Women Achiever 2008.
